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作者：HELLER, STEVEN/ VIENNE, VERONIQUE 出版社：CHRONICLE BOOKS LLC 出版日期：2009年09月16日 語言：英文 ISBN：9781856696241 裝訂：平裝 內容簡介TOP 設計人在提案時 心中經常浮現XUCK 設計人在提案時 心中總是祈禱LUCK 設計人要的不只是LUCK，更需要DIRECTION 到底藝術指導都作些什麼？ 關於這個龐雜的問題過去從沒有令人滿意的答案。現在，終於有兩位專家針對藝術指導的工作內容和作法提出了廣博風趣的見解。 《跟著設計大師的邏輯走》探討了藝術指導扮演的多重角色和多元環境──報紙、廣告、企業認同、博物館和出版業等等。從案例研究可以看到許多成功的作品，包括保羅．薩爾（PAUL SAHRE）的海報、彼得．奈普（PETER KNAPP）的攝影、VIER5的網站、契爾氏（KIEHL’S）的化妝品和戴．艾格（DAVE EGGER）的雜誌。 此外，許多國際級資深藝術指導也闡述了他們扮演的角色，並在本書中示範何謂藝術指導。網羅這麼多不同的觀點和作法，使得這本書豐富、精采又很幽默。 書中收錄了藝術指導名言、「藝術指導測驗」、頭銜和職場位階分析、歷史常識小測驗、藝術指導之人格特質等等，讓《跟著設計大師的邏輯走》成為引領學生進入藝術指導的入門指南，也是專業人士必備寶典。 THIS BOOK IS A HIGHLY INFORMATIVE, HIGHLY ENTERTAINING INTRODUCTION TO WHAT ART DIRECTION IS AND WHAT ART DIRECTORS DO. WRITTEN BY TWO OF THE WORLD’S LEADING EXPERTS ON THE SUBJECT, IT COVERS THE ROLE OF ART DIRECTOR IN NUMEROUS ENVIRONMENTS, INCLUDING MAGAZINES AND NEWSPAPERS, ADVERTISING, CORPORATE IDENTITY, MUSEUMS, AND PUBLISHING. IT ALSO PROVIDES AN INSIGHT INTO WHAT MAKES A SUCCESSFUL ART DIRECTOR, WHAT AN ART DIRECTOR ACTUALLY DOES ALL DAY, WHAT MAKES THINGS GO RIGHT, AND WHAT MAKES THINGS GO WRONG. ALONGSIDE PERSPECTIVES ON TYPOGRAPHY, ILLUSTRATION, AND PHOTOGRAPHY, THERE ARE CASE STUDIES OF SUCCESSFUL ART DIRECTION IN DIFFERENT SPHERES, FROM MCSWEENEY’S TO VIER5’S WEB DESIGN. THE AUTHORS HAVE ALSO INVITED PRE-EMINENT INTERNATIONAL ART DIRECTORS TO INTERPRET THEIR ROLES IN SPECIAL SECTIONS OF THE BOOK THAT THEY HAVE ART DIRECTED THEMSELVES. THE RESULT IS AN IMPRESSIVE, ENLIGHTENING, AND OFTEN VERY FUNNY DIVERSITY OF PERSPECTIVES AND APPROACHES. CLEARLY WRITTEN, INCLUDING A GLOSSARY OF HANDY ART DIRECTOR SAYINGS, AN ”ART DIRECTOR TEST,” AND MORE, ART DIRECTION EXPLAINED, AT LAST! WILL PROVIDE STUDENTS WITH INSIGHTS INTO THE WORLD OF ART DIRECTION AND PROFESSIONALS WITH A PERCEPTIVE OVERVIEW OF THEIR PROFESSION. 中譯本《跟著設計大師的邏輯走》由三采出版。作者簡介史蒂芬．海勒STEVEN HELLER 是「設計作者」（DESIGNER AS AUTHOR）計畫共同主持人，也是紐約視覺藝術學校設計評論計畫共同發起人。曾任《紐約時報》藝術指導達三十三年之久，並且是美國平面設計協會之聲（AIGA VOICE）的編輯，以及PRINT、EYE、BASELINE和I.D.等雜誌的特約編輯。編寫過超過一百二十本設計書籍，包括《設計解讀》（DESIGN LITERACY）和《保羅．藍德》（PAUL RAND）。海勒於1999年獲得美國平面設計協會（AIGA）終身成就獎。薇若妮卡．魏納VERONIQUE VIENNE 曾擔任多本美國雜誌藝術指導，包括《育兒》（PARENTING）、《悅己》（SELF）和舊金山觀察家報（SAN FRANCISCO EXAMINER）週日特刊。著作包括《奇普．基德》（CHIP KIDD）、《無所事事的藝術》（THE ART OF DOING NOTHING）和《渴望之物》（SOMETHING TO BE DESIRED）。擔任GRAPHIS， COMMUNICATION ARTS和《大都會》（METROPOLIS）雜誌的特約編輯。魏納目前任教於紐約視覺藝術學校的「設計作者」計畫。 STEVEN HELLER IS CO-CHAIR OF THE DESIGNER AS AUTHOR PROGRAM AND CO-FOUNDER OF THE DESIGN CRITICISM PROGRAM AT SVA, NEW YORK. FOR 33 YEARS HE WAS AN ART DIRECTOR AT THE NEW YORK TIMES. HE IS EDITOR OF AIGA VOICE, CONTRIBUTING EDITOR TO PRINT, EYE, BASELINE, AND I.D., AND AUTHOR OF 120 BOOKS ON DESIGN. VERONIQUE VIENNE HAS WORKED AT A NUMBER OF US MAGAZINES AS ART DIRECTOR, AND IS THE AUTHOR OF THE ART OF DOING NOTHING AND THE ART OF IMPERFECTION, AS WELL AS SOMETHING TO BE DESIRED. |
售價:1225  |
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